Advantages of print media advertisement

The means of promotion has increased in recent years with the penetration of internet and increased use of online platform for buying and selling. Every mean of advertisement has its own advantages and disadvantages .Print media give unlimited exposure through magazines and newspapers.. The printing ad in the print media  means that ad can get attention during any time of day and that attention can be  longer than the attention given to ad in electronic media . The ad in electronic media has limited time, while the ad in newspaper and a magazine at the top of the table can be seen by the viewer or reader during the duration of the coffee break constantly. If reader likes, the ad can be read by him or her during leisure time and attention gathered by the ad is not limited to few seconds.

The ad in the print Best Advertising Agencies in Mumbai media can also be targeted towards the intended group or consumers much easily than ad in TV or radio.  For example, the ad of fashion items or products can be put into the fashion magazines, where they will be seen by the interested group or consumers. Similarly, the ads of luxurious items or costly items will be more effective, if they are given in glossy or luxury magazines, than in magazines read by general public.  In the same way, the machinery products or products related to some trade can be advertisement in the trade journals for reaching intended target groups.

Prints ads are less intrusive than ads in TV or radio, which are shown during interesting moments in programs or serials. This sometimes annoys the viewers. The print media ad on the other hand, can be viewed by the readers at their free time, without interrupting the work.

Many newspapers and magazines have loyal readership base. There are many people who read the newspapers of their hometown and then also read the business newspapers.  This readership base helps the advertisement people to target the readers by reinforcing the ad campaign and develop the campaign to cover other related issues. The advertisement given in newspapers and magazines, which are around for years, add credibility to the ads.

Ads in the print media Best Branding Agencies in Mumbai can get higher visibility, if they are put on the top of the page or on the back cover of the magazine. Of course, the budget of the company will decide the position of the ad in newspapers and magazines.