0utdoor advertisement and its types

The simple meaning of outdoor advertisement is the advertisement that reaches the people when they are out of homes. The most important form of outdoor advertisement is billboards .The billboards are put across the city and highways in various sizes to show and tell the arrival of new products. These billboards are placed at the places, where the chances of people looking at them or their attracting people are at the highest level. They are often placed at the busy junctions of the city and at busy roundabouts.

 The billboard is the simplest method of attracting the attention of drivers to the nearest hotel, parking slot, restaurant and cinema or mall. Bill boards are also used on bus stops, metro stations, news racks and kiosks.  

 The use of buses Printing Agencies in Mumbai taxis, metros are also done for outdoor advertisement. The subways stations, taxies, parking slots and shopping malls are also used to place small billboards. The products and messages can be direct put among the people for greater attention.

Railways platforms, both of the interstate railway and daily commuting metros, are the best place to put the product in front of the large number of people daily. The product at such location catches hundred and thousands of eye balls every hour. The product can be placed to get the target audience easily. The product can also be placed according to the geography of the places and taste and preference of its people. The advertisements that are placed inside the compartment of the metro or trains catch the attention of an individual at least twice a day. The individual is able to read the messages in the advertisement at least once during the stay of the advertisement.  

Direct outdoor forms of advertisement

The direct methods of outdoor advertisement are giving handbills, pamphlets, papers, booklets to the customers directly. The product or message can be taken directly to the customers. For example, the booklets and handbills on product related to the education can be distributed near educational institutes. Similarly, the products dealing with food and cuisines can be show to   customers near shopping malls, food courts, hotel and restaurants. 

The advertisements Printing Press in Mumbai can also be placed on the gift items such as paper weight, pen stands, bags, or slim size pen drive and credit card pen drives, which are used by young customers.

 Displaying the products in the windows of the shops, showrooms are other old but popular method of advertisements. But the showroom or shop will only display the products, which are sold by them and can be brought from them only.