Relevance And Advantage Of Print Media

Every individual is surrounded by information through various forms of media ranging from traditional print media to digital media. The information and marketing content on various media forms provides direction to our lives.  Over the years, many new forms of media have appeared and dominated our lives.  But the role of print media has not diminished and it has in fact grown due to several reasons. Here, are those reasons which continue to make the print media relevant and successful, in spite of domination by digital form of media.

 Sensory Experience –

The reason why print newspapers, magazines are in demand is that they give feel of paper and the feeling that the content is real and it is live. The printed information gives sense of authenticity to the reader, which is not available with the information in digital form. This trigger of sense of sensory, gives impact to the printed advertisement, which cannot be created with advertisement in other forms. The physical touch of the newspaper in the morning, the font of the newspaper helps a reader to concentrate more on the writing word than on words on screen.

Print Channel Adds Power To The Advertisement

 Newspapers are the part of the morning ritual for millions still in the country. They not only inform but also educate and create awareness in the readers. The consumer and customers magazines also educate readers through their content and information on various products. Unlike television, the information in the newspapers and magazines Printing Press In Mumbai

is absorbed by the reader in his or her own speed of understanding.

 The pamphlets and door drops have their own uses as they focus on the right information and do not have large content; as their aim is to create awareness among the target audience. The catalogues gives direct information in small sizes on various products with comparison with rates from different sites like online, off line or from any particular store.

 Generating Engagement –

Print media is often able to engage the reader for longer periods compared to other form of media. The readers are more serious and interested when they read the content in any printed material. The recent physiological studies have shown that reader can read long article from the print media easily as compared to other media outlets. The level of distraction is less in the print media form. The full attention of the reader to the content in news papers or magazines creates deep reading, which leads to deep thinking. The structure of content Printing Agencies In Mumbai or ad on the pages allows a reader to come back to certain portions more easily to remember the content better.