Advantages of print media advertisement

The means of promotion has increased in recent years with the penetration of internet and increased use of online platform for buying and selling. Every mean of advertisement has its own advantages and disadvantages .Print media give unlimited exposure through magazines and newspapers.. The printing ad in the print media  means that ad can get attention during any time of day and that attention can be  longer than the attention given to ad in electronic media . The ad in electronic media has limited time, while the ad in newspaper and a magazine at the top of the table can be seen by the viewer or reader during the duration of the coffee break constantly. If reader likes, the ad can be read by him or her during leisure time and attention gathered by the ad is not limited to few seconds.

The ad in the print Best Advertising Agencies in Mumbai media can also be targeted towards the intended group or consumers much easily than ad in TV or radio.  For example, the ad of fashion items or products can be put into the fashion magazines, where they will be seen by the interested group or consumers. Similarly, the ads of luxurious items or costly items will be more effective, if they are given in glossy or luxury magazines, than in magazines read by general public.  In the same way, the machinery products or products related to some trade can be advertisement in the trade journals for reaching intended target groups.

Prints ads are less intrusive than ads in TV or radio, which are shown during interesting moments in programs or serials. This sometimes annoys the viewers. The print media ad on the other hand, can be viewed by the readers at their free time, without interrupting the work.

Many newspapers and magazines have loyal readership base. There are many people who read the newspapers of their hometown and then also read the business newspapers.  This readership base helps the advertisement people to target the readers by reinforcing the ad campaign and develop the campaign to cover other related issues. The advertisement given in newspapers and magazines, which are around for years, add credibility to the ads.

Ads in the print media Best Branding Agencies in Mumbai can get higher visibility, if they are put on the top of the page or on the back cover of the magazine. Of course, the budget of the company will decide the position of the ad in newspapers and magazines.

Aim of advertisement and its various mediums

Advertisement is a medium by which a product or service are promoted by companies, agencies and other organizations with a view to create market for them by creating buyers. The promotion is done by persuasive messages to support or sell the product or services.  The aim of every advertisement medium is to create market for the product to increase its sale.  The persuasion by advertisement enables customers to form an opinion about the product and help customers to reach a decision. The salient features of the product, its advantages over competitors products and how will it help the consumers are promoted to increase sale of products

One of the most potent forms of advertisement, which is still used by all companies, big or small, is use of the print media.  This involves printing ads messages with photos and image of the product or services, on newspapers, magazines and other periodical often read by people. The advertisement is printed on Printing Press in Mumbai the periodicals which are widely read by the public and have large circulations. The cost of ads depends on the size being covered by the ads and position of the ad in the paper or magazine.

Outdoor advertisement is other form of publicity used by companies increase the visibility of their products. It is used in forms of billboards, hoarding, kiosks, and posters. The places most frequented by the general public are used to advertise the products. The hotel, shops, malls and large number of consumer goods companies indulged in this outdoor form of advertisement to gain visibility of their newly launched products.  Railways stations, bus stops, metro stations, highways, and roundabouts are the favorite places for putting hoarding. The increasing use of LED lighting has made billboards and hoarding attractive at nights. The latest trend in outdoor advertisement has been to use entire metro as a form of Printing Agencies in Mumbai billboard to catch hundreds of thousands of eyeballs.

Digital advertisement, sending messages through emails, SMS, are the new tools which are increasing being used by the companies. As the spread of use of internet increases, the digital form of advertisement will become more effective as, it will directly target the consumer. Some innovative companies are keeping track of the search history of the internet uses and then utilizing the information to send related ads to the user through Smartphone.   Mostly ecommerce companies are resorting to digital ads of their own or of other companies by giving space on their sites.

How an Effective Brand Identity is created by Logo

One of the basic aims in designing a logo for the company and business is to get the brand recognition. The entire marketing and business generation for the company will happen on the basis of brand recognition. The logo should project the value and business philosophy of the company. The image of the logo must convey the nature of services or products of the company.   Logo is the first sign image of the company, which a potential customer sees. The logo must attract the customers to enter the company store and experience the services or products of the company. The logo must reach the subconscious mind of the customers and must differ from the same businesses or companies.

The design of a logo is the visual element, which is company wants to show to customers. Logo design should incorporate the image, which a company wants to project. A company should take care while briefing the brand agencies on logo creation, because this visual symbol of the company will be remembered by the customers and business generation of the company will happen through the image created by this logo design. The right logo, with proper use of fonts, colors, or just simple use of words in different fonts, can be the most powerful marketing tool. This logo extends the values and strategic vision to a symbol, which customers become familiar with. Take the logo and image of MacDowell Company; it effectively conveys the image of a family eating place with special emphasis on kids. Similarly the logo of sports shoes makers Nike is just a right click sign, denoting just speed. On the same pattern, the logo design of e-commerce giant Amazon is word Amazon with arrow mark from A to Z, meaning that everything from A to Z can be found or bought from its e-commerce site. These are the powerful and effective images, which have captured the imagination of customers and have helped the companies to build strong brand identities. Best Advertising Agencies in Mumbai. Then advertisement agencies know how to create the campaign to take these brands to people.

But this brand image should not remain static. An effective logo image should move with the fast changing business and needs of the company, only then it can represent the company. Some companies never change the logo, just with some modifications; give new meaning to the logo.

Best Branding Agencies in Mumbai. The logo of Apple was bit dull in early years but as the company become hi-tech company, the logo was given new look, the same apple with bit cut mark , was given sharper and brighter   image to reflect the innovative use of technologies by the company . Another American company GE always retained the same word logo but the colors and fonts have been changed many times to be in sync with the changing business practices of the company.  

Popular Publicity & advertising Pvt. Ltd. Is Best Branding & Advertising Agencies in Mumbai, India

Clients can avail different types of advertising, promotion and marketing of different products, brands and services from reliable service providers. Backed and supported by dedicated & creative of professionals, Popular Publicity & Advertising Pvt. Ltd. is counted as one of stop solutions for result-oriented advertisements in Mumbai. 

“Under the umbrella of Popular Publicity & Advertising Private Limited, we provide designing and media planning for promotion, advertisement and marketing of different products and services.  In addition to this, promotion and releasing of products for promotion, advertisement and marketing of various products or services can be performed through strategic planning done under the supervision of creative & innovative designers, who hold expertise in the field of advertisements. Qualified and creative professionals are provided by with regular training sessions, for enhancing their designing skills in the most organized manner”, one of the designers from Popular Publicity & Advertising Private Limited said. 

Counted as the Best Advertising Agencies in Mumbai, Popular Publicity & Advertising Private limited provides creative advertisement campaign that ensures perfect advertising, marketing and promotion of products or services without deviating from the core idea under the supervision of experienced and technology savvy artists and supporting designers.  

Honda, Nissan, Pagli, Fiat, and Telon, are some of the reputed clients associated with Popular Publicity & Advertising Private limited. Panasonic, LUPIN, and RAHUL, are other companies associated as clients from Popular Publicity & Advertising Private limited. As a quality focused name, the quality of the advertisement services is never compromised in the most organized manner. 

Under the supervision of innovative, dedicated and creative professionals, Popular Publicity & Advertising Private limited renders advertisement services in user-defined specifications with unique creativity and not deviating from the core idea. Through effective marketing strategy & planning, Popular Publicity & Advertising Private limited renders direct marketing, PR and sales & marketing services to its customers. By rendering systematic executed PR, branding, marketing, and promotion services, Popular Publicity has attained a huge clientele such as Honda, Nissan, Pagli, and Fiat. Customized advertisement services have helped Popular Publicity to win the trusts of their clients in the most organized manner. Regular analysis on competition’s media activities are carried out in systematically under the supervision of qualified and experienced designers and artists. Popular Publicity & Advertising Private limited, as the Best Branding Agencies in Mumbai , for rendering the branding, marketing, promotion and advertisement of various products and services.  

Advertising, marketing and promotion of products or services can be carried by various advertising & branding agencies. Popular Publicity & Advertising Pvt. Ltd. is known for rendering orderly executed advertisement services in Mumbai.