Advantages of print media advertisement

The means of promotion has increased in recent years with the penetration of internet and increased use of online platform for buying and selling. Every mean of advertisement has its own advantages and disadvantages .Print media give unlimited exposure through magazines and newspapers.. The printing ad in the print media  means that ad can get attention during any time of day and that attention can be  longer than the attention given to ad in electronic media . The ad in electronic media has limited time, while the ad in newspaper and a magazine at the top of the table can be seen by the viewer or reader during the duration of the coffee break constantly. If reader likes, the ad can be read by him or her during leisure time and attention gathered by the ad is not limited to few seconds.

The ad in the print Best Advertising Agencies in Mumbai media can also be targeted towards the intended group or consumers much easily than ad in TV or radio.  For example, the ad of fashion items or products can be put into the fashion magazines, where they will be seen by the interested group or consumers. Similarly, the ads of luxurious items or costly items will be more effective, if they are given in glossy or luxury magazines, than in magazines read by general public.  In the same way, the machinery products or products related to some trade can be advertisement in the trade journals for reaching intended target groups.

Prints ads are less intrusive than ads in TV or radio, which are shown during interesting moments in programs or serials. This sometimes annoys the viewers. The print media ad on the other hand, can be viewed by the readers at their free time, without interrupting the work.

Many newspapers and magazines have loyal readership base. There are many people who read the newspapers of their hometown and then also read the business newspapers.  This readership base helps the advertisement people to target the readers by reinforcing the ad campaign and develop the campaign to cover other related issues. The advertisement given in newspapers and magazines, which are around for years, add credibility to the ads.

Ads in the print media Best Branding Agencies in Mumbai can get higher visibility, if they are put on the top of the page or on the back cover of the magazine. Of course, the budget of the company will decide the position of the ad in newspapers and magazines.

Aim of advertisement and its various mediums

Advertisement is a medium by which a product or service are promoted by companies, agencies and other organizations with a view to create market for them by creating buyers. The promotion is done by persuasive messages to support or sell the product or services.  The aim of every advertisement medium is to create market for the product to increase its sale.  The persuasion by advertisement enables customers to form an opinion about the product and help customers to reach a decision. The salient features of the product, its advantages over competitors products and how will it help the consumers are promoted to increase sale of products

One of the most potent forms of advertisement, which is still used by all companies, big or small, is use of the print media.  This involves printing ads messages with photos and image of the product or services, on newspapers, magazines and other periodical often read by people. The advertisement is printed on Printing Press in Mumbai the periodicals which are widely read by the public and have large circulations. The cost of ads depends on the size being covered by the ads and position of the ad in the paper or magazine.

Outdoor advertisement is other form of publicity used by companies increase the visibility of their products. It is used in forms of billboards, hoarding, kiosks, and posters. The places most frequented by the general public are used to advertise the products. The hotel, shops, malls and large number of consumer goods companies indulged in this outdoor form of advertisement to gain visibility of their newly launched products.  Railways stations, bus stops, metro stations, highways, and roundabouts are the favorite places for putting hoarding. The increasing use of LED lighting has made billboards and hoarding attractive at nights. The latest trend in outdoor advertisement has been to use entire metro as a form of Printing Agencies in Mumbai billboard to catch hundreds of thousands of eyeballs.

Digital advertisement, sending messages through emails, SMS, are the new tools which are increasing being used by the companies. As the spread of use of internet increases, the digital form of advertisement will become more effective as, it will directly target the consumer. Some innovative companies are keeping track of the search history of the internet uses and then utilizing the information to send related ads to the user through Smartphone.   Mostly ecommerce companies are resorting to digital ads of their own or of other companies by giving space on their sites.