Every individual is surrounded by
information through various forms of media ranging from traditional print media
to digital media. The information and marketing content on various media forms
provides direction to our lives. Over
the years, many new forms of media have appeared and dominated our lives. But the role of print media has not diminished
and it has in fact grown due to several reasons. Here, are those reasons which
continue to make the print media relevant and successful, in spite of domination
by digital form of media.
Sensory
Experience –
The reason why print newspapers,
magazines are in demand is that they give feel of paper and the feeling that
the content is real and it is live. The printed information gives sense of
authenticity to the reader, which is not available with the information in
digital form. This trigger of sense of sensory, gives impact to the printed advertisement,
which cannot be created with advertisement in other forms. The physical touch
of the newspaper in the morning, the font of the newspaper helps a reader to
concentrate more on the writing word than on words on screen.
Print
Channel Adds Power To The Advertisement
Newspapers are the part of the morning
ritual for millions still in the country. They not only inform but also educate
and create awareness in the readers. The consumer and customers magazines also
educate readers through their content and information on various products.
Unlike television, the information in the newspapers and magazines Printing Press In Mumbai
is absorbed by the reader in his or her
own speed of understanding.
The pamphlets and door drops have their
own uses as they focus on the right information and do not have large content; as
their aim is to create awareness among the target audience. The catalogues
gives direct information in small sizes on various products with comparison
with rates from different sites like online, off line or from any particular store.
Generating
Engagement –
Print media is often able to engage the
reader for longer periods compared to other form of media. The readers are more
serious and interested when they read the content in any printed material. The
recent physiological studies have shown that reader can read long article from
the print media easily as compared to other media outlets. The level of
distraction is less in the print media form. The full attention of the reader
to the content in news papers or magazines creates deep reading, which leads to
deep thinking. The structure of content Printing Agencies In Mumbai or ad on the pages allows a reader to
come back to certain portions more easily to remember the content better.
