One of the basic aims in designing a
logo for the company and business is to get the brand recognition. The entire
marketing and business generation for the company will happen on the basis of
brand recognition. The logo should project the value and business philosophy of
the company. The image of the logo must convey the nature of services or
products of the company. Logo is the first sign image of the company,
which a potential customer sees. The logo must attract the customers to enter
the company store and experience the services or products of the company. The
logo must reach the subconscious mind of the customers and must differ from the
same businesses or companies.
The design of a logo is the visual
element, which is company wants to show to customers. Logo design should
incorporate the image, which a company wants to project. A company should take
care while briefing the brand agencies on logo creation, because this visual
symbol of the company will be remembered by the customers and business
generation of the company will happen through the image created by this logo design.
The right logo, with proper use of fonts, colors, or just simple use of words
in different fonts, can be the most powerful marketing tool. This logo extends
the values and strategic vision to a symbol, which customers become familiar with.
Take the logo and image of MacDowell Company; it effectively conveys the image
of a family eating place with special emphasis on kids. Similarly the logo of
sports shoes makers Nike is just a right click sign, denoting just speed. On
the same pattern, the logo design of e-commerce giant Amazon is word Amazon
with arrow mark from A to Z, meaning that everything from A to Z can be found
or bought from its e-commerce site. These are the powerful and effective
images, which have captured the imagination of customers and have helped the
companies to build strong brand identities. Best Advertising
Agencies in Mumbai. Then advertisement agencies know how to create the
campaign to take these brands to people.
But this brand image should not remain static.
An effective logo image should move with the fast changing business and needs of
the company, only then it can represent the company. Some companies never
change the logo, just with some modifications; give new meaning to the logo.
Best Branding Agencies in Mumbai. The logo of Apple
was bit dull in early years but as the company become hi-tech company, the logo
was given new look, the same apple with bit cut mark , was given sharper and
brighter image to reflect the innovative use of
technologies by the company . Another American company GE always retained the
same word logo but the colors and fonts have been changed many times to be in
sync with the changing business practices of the company.
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