Newspaper advertising has been around
longer compared to any other form of advertisement and it still retains the top
position as far as impact of advertisement is concerned. The newspaper ads are
able to capture the attention of the reader for longer duration as compared ads
on electronic media. The ideas and messages through newspaper ad can get more
eager and committed readers than other form of ads. Newspapers are the first
thing that is looked or read in the morning. Newspapers are still read for
better understanding of news items. The use of sensationalism in news by
different channels has recreated the need for newspapers for balanced and
accurate presentation of facts and news. This development has increased the
readership of major newspapers.
Some newspapers are widely read in
particular region. Some of the newspapers have dedicated readership. The local
language newspapers, giving prominent place to local news, also have large
circulation figures. All these facts can be used to select the newspaper for
getting the desired result through ads.
The business newspaper and regional newspapers provide fixed set of
audiences to advertisers for planting their advertising strategy.
Newspapers offer the best way to target
the audience that cannot be targeted by any other medium. This makes newspapers
the perfect medium to reach the niche audiences more effectively than any other
form of media. The detail of any message or ad can only be given in the
newspaper. Most of the government policies for social welfare are explained
through government ads in the newspapers.
News papers provide more flexibility
than other forms of ads. The advertiser Best Advertising Agencies in
Mumbai can
choose the exact size of the ad to be planted in the newspaper. The location of
the ad in the newspaper will also ensure that readers have at least visited the
ad. The page and location of ad on the page can be done in such a way that the
reader is compelled to look at the ad. The ad can appear at the same place in
the newspaper for days. All this ensures
better assimilation of the ad.
The cost of newspaper ad Best Branding Agencies in Mumbai
is
still low compared to the ad in other forms of media. The circulation figure of
a newspaper gives ideas about the impact of the reach of the ad. The advertiser
can select the newspaper according to their budget and target audience. These days’
e commerce companies are using the front page of the major newspapers to show
the latest products in their inventory and their cost. The reader get more time
to see the list of items , cost and discount rates This kind of newspaper ads
have shown increases in sales during festive season and on special occasions like valentine day.
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